PROJECT GOAL:To create a corporate brochure for an internet print procurement provider.
Since the owner of Collabria, a print procurement company, had a traditional fine arts background, we tried to play off “traditional vs. technological” printing as a way to say “we know this is how it used to be done, but here’s an even better way”. The wooden print blocks represented the old, traditional way of printing and the blue image represented the “new” high-tech way. Grid lines tied the two images together in an artistic way.