PROJECT GOAL: To create a small booklet with CEO “tips and tricks”.
Coyote Creek, an IT solutions company, wanted to create a “little black book” of sorts where the CEO could gather all his “tips and tricks” for becoming a successful CEO and give it out at special events. Taking his idea literally, I created a little leather notebook with all the details inside, including highlighted text, penciled notes, paper clips, etc. Adding a touch of humor, amusing characters are sprinkled throughout the booklet representing his individual business concepts.
(Coyote Creek came to Butera Design via Bootstrap Marketing)